Develop precise buyer profiles that drive luxury property sales.

Accelerate sales velocity and reduce carrying costs.
Reduce wasted marketing budget.
Sell faster to the right buyers.

Book Your Buyer Blueprint Workshop

Agents and Developers use our buyer insights to sell faster and build smarter.

Stop guessing. Start selling.

Find ideal buyers

Replace generic 'luxury buyer' profiles with data-driven personas based on actual buying behaviors.
Know buyer preferences

Design unit mix and amenities based on verified buyer preferences, not industry trends.
Convert after presentations

Develop targeted presentations for properties, overcome objections, and 2X your close rate.

Client Love 💙

I can't think of much that is more important in the lifecycle of a new project.

Identifying and battle testing your personas literally drives all other decisions... from unit mix, to floor plans, amenity programming, finishes, marketing budgets, etc.

Get your personas right and the project will sing out of the gates!

Brian Stoltzfus, Compass
MyBuyerBlueprint stands apart as a customer insight solution. The blueprints have become central to go-to-market strategy, guiding every campaign or customer decision.

Ben Velker, SaaS VP Customer Performance

Less presentations. More closings.

Before

❌ Spending hours giving presentations that don't convert

❌ Wasting marketing budget on ineffective messaging

❌ Guessing which amenities will appeal to buyers

❌ Losing contracts to competitive listings
After

✅ Creating targeted messaging that drives immediate buyer engagement

✅ Designing properties with the exact features your buyers value most

✅ Shortening your sales cycle with buyer-specific objection handling

✅ Aligning your entire team around verified buyer insights

Discover how Compass reduced wasted ad spend by 30% with MyBuyerBlueprint

When luxury real estate leader Brian Stoltzfus of Compass needed to align marketing, sales, and development strategies across multiple high-end Nashville properties, he turned to MyBuyerBlueprint's persona development expertise. The result? Accelerated sales velocity, higher conversion rates, optimized marketing spend, and a competitive advantage that helped Compass secure coveted developer partnerships for Nashville's most prestigious projects.

Read the full Success Story

MyBuyerBlueprint helps you identify and connect with the right luxury buyers by:

Creating accurate buyer personas based on behavior, not demographics
Developing targeted messaging that resonates with specific buyer segments
Mapping complete buyer journeys for each property type
Aligning your sales and marketing teams around verified buyer insights

The MyBuyerBlueprint Workshop

What You'll Get:

Collaborative workshop that brings your sales, marketing, and development teams together
Step-by-step process to identify your buyers' primary motivations and objection patterns
Specific amenity priorities for each buyer segment
Custom messaging frameworks your team can use immediately
Complete buyer journey mapping with decision timelines for each segment
Large format 24x36 buyer blueprints that inspire collaboration and iteration

Three Simple Steps to Get Started

1. Book Your Initial Consultation

Select your package and complete payment through our secure checkout. We'll contact you same day to confirm.

2. Schedule Your Guided Workshop

Choose an available date for your team's persona workshop (virtual or in-person options available).

3. Implement Your Customized Blueprint

After your workshop, receive your complete buyer personas with actionable strategies you can implement immediately.

Book Your Buyer Blueprint Workshop

Everyone loves blueprints.

80% of our clients are word-of-mouth referrals.
This approach has been perfected and proven over 8 years.
We solve these problems for real estate, SaaS companies, and more.

Align your team around real buyer insights and close more contracts, faster.

For Developers and Investors: Premium Buyer Blueprint Workshop

Our premium solution for luxury real estate developers, investment groups, and their teams.

$10,000

0

Contact Us
- Full-day strategic workshop with your team (on-site or virtual)
- Custom research into your specific industry vertical
- Complete buyer journey mapping for each segment
- Competitive positioning strategy development
- Custom messaging framework for sales and marketing teams
- One year of quarterly updates and strategy refinements
- Priority support channel for implementation questions
- ROI measurement framework and analytics setup
- Money back guarantee
For Agents: Buyer Blueprint Workshop

Our solution for luxury real estate agents.

$1,000

0

Book Now
- 90 minute guided persona workshop (on-site or virtual)
- Three customer profiles
- Targeting comparison
- Language recommendations
- Buyer behavior mapping
- Messaging templates
- Actionable strategies
- Printed large format 24x36 buyer blueprint + PDF
- Money back guarantee

MyBuyerBlueprint ROI Calculator

Calculate the potential return on investment from data-driven buyer personas

Developer View

Agent View

Developer Project ROI Calculator

Total Project Value ($)

Marketing & Sales Budget (% of project)

Current Absorption Rate (units/month)

Total Units in Project

Monthly Carrying Costs ($)

Your Potential Results

Marketing Efficiency

$367,500

Marketing cost reduction through targeted persona strategies

Improved Absorption Rate

3.2 units/month

Accelerated sales velocity with persona-based approach

Time to Sell-Out Reduction

4.1 months

Faster project completion timeline

Carrying Cost Savings

$348,500

Reduced financing and operational costs

Total Financial Benefit

$716,000

Combined marketing savings and reduced carrying costs

ROI on Persona Investment

71.6x

Return on buyer persona development investment

Luxury Agent ROI Calculator

Annual Sales Volume ($)

Annual Marketing Budget ($)

Average Commission Rate (%)

Average Listing Price ($)

Listing Presentation Conversion Rate (%)

Average Days on Market

Your Potential Results

Marketing Efficiency

$18,000

30% reduction in marketing spend through targeted strategies

Improved Conversion Rate

46.8%

From 40% to 46.8% with persona-based presentations

Reduced Days on Market

72 days

20% faster sales with buyer-aligned messaging

Additional Listings Secured

3

Based on improved listing presentation conversion

Additional Commission Income

$150,000

From additional listings and more efficient marketing

ROI on Persona Investment

16.8x

Return on buyer persona development investment

Brian Siskind

Founder

Hates PowerPoint.

Loves blueprints.

After years watching marketing and sales teams debate imaginary customers, I created MyBuyerBlueprint to transform educated guesswork into actionable insights that get results.

When I am not helping real estate and SaaS companies get focused on their customers, I am usually flying my 1967 Piper Cherokee to discover new places.